How to Boost Sales with Trust Signals
Trust signals help your customers overcome their natural distrust. In this article, we explain what trust signals are and where to place them on your site.
How to Start Upselling and Cross-Selling on Shopify
In this article, we explain upselling and cross-selling, show you how to get started on Shopify, and offer some tips to make your program effective.
Page Speed: A Sure-Fire Way to Raise Your Conversions
Learn how your page speed affects your conversion rate, the important metrics to consider, and how to make your pages load faster.
What is Conversion Rate Optimization?
In this guide, we break down conversion rate optimization. You’ll learn what is, how it works, and how to use it to boost sales and profit.
Is Page Speed the New King?
I was listening to one of my favorite podcasts the other day and heard something quite interesting from Jordan Koene of Search Metrics. I recommend that you check out the podcast in its entirety to get the full context, but here is one quote that was intriguing: "speed is such a powerful competitive advantage that maybe suboptimal content will become higher ranked because it’s faster." (In case you hadn't heard, Google announced this past July that page speed was now a ranking factor for mobile searches.)
E-Commerce Evolved Book Review
This is a review of one of the best ecommerce books that I have read: Ecommerce Evolved: The Essential Playbook to build, grow, and scale a successful Ecommerce Business
