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If you're not utilizing the latest e-commerce trends in your Etsy business, it's essential to brush up on your knowledge.
If you're one of the more than 1.7 million sellers currently using the Etsy ecosystem, you already know the power of e-commerce.
Selling online is a great way to reach a wider customer base, build brand recognition, and improve profit margins. As such, investing your attention and efforts in an Etsy store is a great way to tap into this potential.
Yet, it's evident that technology is quickly accelerating. In fact, it's expected that in five years, technological advancements will be 32 times ahead of where they are today. This also affects how e-commerce operates.
Today, we're discussing five ecommerce trends that are shaping the way sellers work, communicate, and earn money. Understanding these industry shifts is essential to succeeding in the online marketplace.
Ready to get started? Let's go!
1. A Focus on Personalization
Today's digital consumer expects more from online sellers than ever before. He or she expects a personalized shopping experience to the greatest extent possible.
As such, one of today's top ecommerce trends is to incorporate personalization into your Etsy shop where appropriate. This is also a tactic at the forefront of digital marketing.
Depending on your store, this might mean sending a personalized note on company-branded stationary with each order. Or, it might mean including a discount code for future purchases -- anything to put the buyer in the spotlight.
2. Omnichannel Integration
To make the customer journey as seamless as possible, it's important to tie together all aspects of your online business into an omnichannel user experience.
If you have an Etsy store in addition to a physical storefront, a website, a social media presence, or another ecommerce platform, make sure that the branding across all of these is consistent, and that they all link up with each other consistently.
Doing so will not only make the path to purchase smoother -- the ease of use could also improve customer satisfaction.
3. Diverse Shipping and Delivery Options
Did you know that 63% of customers say that excess shipping costs are the #1 reason they decide to forego buying from a brand?
Alternatively, 88% of customers say they'd be more likely to buy from an online site if it offered free shipping.
Thanks in part to Amazon Prime and other online options that are rapidly changing the price point of shipping and altering delivery expectations, consumers today don't just expect to receive their goods in a timely manner -- they want them as quickly and as inexpensively as possible.
As such, another one of the top ecommerce trends to implement in your Etsy shop is reevaluating how you handle shipping and handling.
Can you absorb some of those costs if it meant gaining more sales? Do you have the workload capacity to offer sooner delivery? What about local pickup? Consider what you can do and how you'd benefit by doing it.
4. Mobile-Friendly Accessibility
Today, 95% of Americans own a mobile device of some kind. As such, ecommerce trends are leaning toward making online stores as mobile-friendly as possible.
This is especially important for Etsy sellers, as more than half of the site's sales are generated by a mobile device.
To start, take a look at your shop from a mobile user's perspective. Then, consider how you can adjust your pictures, layout, and text to best display your message when viewed from a handheld perspective.
5. Social Media Connection
We've already touched on the importance of omnichannel integration. Now, let's take a look at one channel that's set to transform the ecommerce landscape: social media.
Today's top Etsy brands are those that make it easy for shoppers to learn more about their brand on social media.
This can be as simple as including a link in your Etsy profile that users can click to learn more about you, engage with other like-minded shoppers, and "follow" you for updates.
If you're looking to boost the sales and ROI generated from your ecommerce website, we'd love to help.
We'll work with you to understand the ins and outs of your business to determine your ideal path to growth. Contact us today to learn more and get started!
December 16, 2018
November 18, 2018
July 22, 2017
If you've overlooked Shopify's Sales Channels, you might want to check them out. It's Shopify's way of making it easy (and sometimes free) to get traffic.
Here's a quick rundown of them:
Does your business use Facebook to promote its products? Wouldn’t it be great if you could somehow give users the option to buy while they’re browsing your Facebook page? Well, thanks to fully-integrated Shopify Facebook pages, you can. Just click on the Facebook sales channel to automatically sync product details, images, and inventory.
You can also promote your store through Pinterest. Shopify will automatically sync your products with Pinterest to create Buyable Pins that pinners can save for later, repin or use to purchase your items. If your business qualifies for Buyable Pins, you can sell on Pinterest for free.
Easily list all of your products and inventory on Ebay which will make your product available to over 170 million buyers!
Fee: Normal Ebay fees apply.
That's all for now. We will be updating this article again and again as Shopify continues to build world class integrations!
* Disclosure: We are official partners of Shopify because we believe that it's the best e-commerce solution out there.
June 09, 2017
More consumers are turning to Google for their online shopping needs. In this post, we're giving you the facts on Google shopping ads and how to use them.
If you're using regular PPC ads to get clicks to your online store (or any other ads) your next step should be Google Shopping ads.
Utilizing these paid ad positions guarantees a higher click-through-rate (CTR) and higher conversion ratio than PPC alone or most other online advertising.
These ads also lead to better, more qualified leads since they clicked directly on a product. These PPC text ads and Google Shopping Ads can even appear in the same search query. We all know that means broader presence and more opportunity for clicks.
Searching on Google will pop up a number of different types of results.
In addition to traditional text results, you will also receive video, Q&A responses, and Google Shopping ads.
The shopping ads appear first in the results if you are searching for a specific product. For instance, a query for "organic baby food" in Google will give you five shopping ads as the first results before moving on to PPC text ads and then to organic search results.
These pretty product images and price info at the very top of the results are the Google shopping ads. If I own an online store, I want my products in those listings.
The product feed for these ads lives in the Google Merchant Center and you'll build your campaigns in Google Adwords.
So, really, my products can be placed in the top rung of Google, above even the very first paid ad?
That's powerful stuff. As a user, why would I bother scrolling to any of the other results when what I need is available to buy with one click on the top of the page?
In a word? Yes, these ads are absolutely worth it if you have an online store and want to sell your products.
Now you see what these ads are and how powerful they can be. However, Google does not give away these prizes easily.
These campaigns are labor intensive. Firstly, loading all the products you'd like featured in a Google Shopping Ad into their Google Merchant Center can mean hours, if not days, of work.
To ensure all this work is worth it, make sure to perform quality keyword research on your product base to see what people want and are searching for. This way you can strategically add products into the Merchant Center knowledgeably.
The good news? After doing that initial keyword research on what you're selling you no longer have to worry about keywords.
Google Shopping Ads do NOT use keywords to rank. They rank on product titles ONLY. Pick your chin up off the desk. You can cry a little, it's ok.
Granted, while you won't have to be an expert at keyword dropping you will need to make sure your product titles and descriptions are specific and detailed. This will give you the most opportunity to appear in that coveted 5 pack at the top of the page.
This is truly key when attempting a Google Shopping Ads campaign.
Luckily, depending on the type of store you're running, there are plugins who will pull the data for you. Here are some tips to find the best e-commerce platform for your online store. If you're on Shopify, this app works pretty well.
You can also choose to enter it manually.
Here are the most important things you'll want to remember when loading your products:
Once you've loaded your products into the merchant center you will move into Adwords to create your Google shopping ads campaign. The process changes from text ads when you choose your campaign type. Turn to Google for a thorough and detailed process. Here are the simplified steps to creating your campaign:
There are also a number of additional/advanced settings you can choose but that's the basic process. Simple enough right?
Your ads will appear in a couple different places. The 5 Pack at the top of the results is one. Your products will also appear in the shopping tab (in some countries) and in Google Search Partner sites like YouTube and Image Search (if you set the ads to appear in search partners).
Google Shopping Ads are currently available and shown in:
Now that you have your products loaded with superior descriptions, it's time to take advantage of ad extensions.
Google offers ad extensions to make your products even more attractive to consumers. There are a few different types:
Keep in mind that Google is still in control over when and how these are displayed. Google Merchant Promotions and Local Inventory take precedence over ratings for the time being.
Google picks the products it shows using its algorithm. You always have to remember who you're paying after all.
Similar to PPC text and organic search, Google uses an algorithm to determine the placement of their shopping ads.
You don't want to shoot yourself in the foot by making simple mistakes.
If this all seems a little too overwhelming for you, you don't have the time to devote to it, but you still know it would greatly benefit your business...hire a professional.
May 08, 2017
For many individuals, organizations and established corporations, running a retail business is still one of the best ways to earn income while delivering quality solutions to consumers' needs. An excellent product will always be sought out by target markets; deliver consistently, and you will have a loyal following that will gladly spread the word about your business being a reliable, trustworthy brand.
As such, you must be able to deliver your offerings every time, and in this modern business landscape, that can mean both through brick-and-mortar stores as well as online. In terms of the latter, your choice of e-commerce solution must be carefully made — it is the best step you can take to successfully cater to your market's demand and to create happy, satisfied customers.
How will you be able to pick out the right software solution from the wide variety available? You can begin by doing research on some of the more popular options, such as Pinnacle Cart.
Pinnacle Cart in review
When it comes to ease of use, Pinnacle Cart receives some of the top marks from review sites. For small to medium retailers who have yet to become technologically savvy, this online shopping cart presents a simple platform that would allow effective and successful transactions.
Provided here are some of Pinnacle Cart's more notable features:
Things to consider
While Pinnacle Cart offers a simple-commerce solution for businesses, there are some missing features that would have made this software the best one to use.
One provision that is lacking would be a built-in blog for the e-commerce site. Also, while phone support is available anytime, there is no live chat function or connection to a support representative upon signup. Plus, there are no custom email accounts provided.
Another key concern among Pinnacle Cart users is the absence of important security features. The Fraud detection service and the SSL certificate can only be added to the plan for a fee.
Finally, there is no POS system provided; this can prove to be a disadvantage for users who aim to merge their physical storefront with their online retail sales.
Making an informed decision
Pinnacle Cart may prove to be a highly functional e-commerce option for small to medium businesses that have yet to become fully familiar with e-commerce technology. However, if the goal is to become a serious long-term player that caters to consumers' needs from the get-go, it may be worth considering alternatives that can deliver on some of Pinnacle Cart's identified missing points, such as Shopify (which offers unlimited storage and bandwidth, an impressive POS system, a secure shopping cart with 256-bit SSL, and a blog).
If Shopify is the right choice for you, we offer conversions from Pinnacle Cart (or whichever platform you use). Just contact us to get started. We will also give you an unlimited free trial, so you don't have to pay your monthly fees (in both places) until you are launched. You can keep that unlimited trial whether you work with us or not. If you want the regular 14 day trial, just click the banner below:
May 01, 2017
It can’t be stated often enough: Your choice of e-commerce platform has a direct and significant impact on your business.
With the right platform, you can save on costs and make your operations more efficient. You can ensure your business is sufficiently scalable and flexible, allowing you to address the changing needs of your buyers. You can more effectively reach out to new markets and more customers. A good e-commerce solution plays a key role in making your store more visible and competitive, leading to increased profitability and growth for your enterprise.
If you have narrowed down your options and you’re now choosing between Shopify and osCommerce Templates, here are some considerations that will help you make your final decision.
Price. If you’re bootstrapping, osCommerce is an attractive option because it’s free and the templates are ready to use. Plus, it works with any host of your choice, so you can further increase your savings if you can find cheap hosting.
Meanwhile, Shopify is free only for the first 14-day trial. After that, you can use it under the monthly pricing package you have chosen which starts at around $9 per month.
While it’s easy to go for the free choice, it’s important to check first if the vital features you need can be more accessible (and turn out to be cheaper in the long run) if you choose the paid service.
Features. osCommerce has unique features such as the ability to add product attributes, an alert when you are already low on stocks, and a tool to help you manage your newsletters. Meanwhile, Shopify’s features allow you to manage many factors of your business under one platform, including your site design and content, affiliates program, customer data, SEO, on-site search tool, merchandise display and more.
Customer experience. Take a cue from today’s leading e-commerce sites: They’re easy on the eyes, smooth, and fuss-free to use. Customers today know that they can just easily transfer to competing brands if they encounter any difficulty while using their site, so they expect the experience you offer to be top-notch.
In this regard, Shopify is proven to be more reliable than osCommerce in helping you ensure a pleasant and efficient experience to visitors due to the following reasons:
- Shopify’s features and aesthetics are by default customer-centric, providing you more ways to make your online store safe, secure, and easy to understand and navigate for your customers. One of the best features you can take advantage of and offer in your site is the speedy checkout process and built-in security features – all crucial elements if you don’t want to lose the focus, interest or trust of your potential buyers.
Best of all, Shopify themes are mobile-friendly, unlike osCommerce templates. As you know, mobile shopping has long outperformed online shopping via desktop platforms.
- It’s possible to carry out some modifications with osCommerce, but the adaptations you can implement on the ready-made templates will usually need graphic design and programming knowledge to carry out.
Meanwhile, making your online shop more tailored to the needs, behaviors and preferences of your audience is simpler with Shopify’s app store and its drag-and-drop design. This system also makes your store easier and less time-consuming to manage, allowing you to pay attention and spend more of your resources to other equally important components of growing your business.
If Shopify is the right choice for you, we offer conversions from osCommerce (or whichever platform you use). Just contact us to get started. We will also give you an unlimited free trial, so you don't have to pay your monthly fees (in both places) until you are launched. You can keep that unlimited trial whether you work with us or not. If you want the regular 14 day trial, just click the banner below: