Local SEO requires just as much effort as ranking nationally. The reason is that for both, you need to do all the same things you would do on-site and build links off-site. The difference with Local SEO is that the off-site links are more about creating and managing local listings.
If you don't want to deal with all that, then hire us to do it for you! Here's what it includes:
Optimization for 5 keywords
Creating Google My Business page
Creating and managing the local listings (using Yext - we also pay the fee)
Creating two articles per month on external sites (that point to yours)