Just a few Shopify apps (and other ways) to increase your conversions:
- Add a toll free phone number in the header, so it appears at the top of every page (Contact us if you'd like one that we can route to your cell phone - with its own unique voicemail)
- Add a security symbol (like McAfee) in the footer
- Email marketing: use pop-ups to collect email addresses, send abandon cart emails, and behavior based emails (so that they are more relevant). SmartrMail does all of these.
- Live chat: Use Chatra and you can respond to these from your iPhone!
- Any of the Bold apps listed here
- Create urgency with this countdown timer
- Make your images clean
- Collect product reviews
Remarketing (made easy) on Facebook
Record sessions of your visitors to find out why they aren't buying
- Incentivize referrals
- Encourage sending products as gifts
Also, a great resource here: Shoptimized
Disclaimer: I may earn a small commission for the recommendations above; however, I would not endorse these unless I have used them and found that they are beneficial.