If you are planning to sell online and have conducted some preliminary research about available platforms you can choose from, you might have encountered PrestaShop.
What is PrestaShop?
PrestaShop is a leading shopping cart software available in the market today. It is open source which means that you can use it for free. All you have to do is to download the software from PrestaShop's website, make a few modifications, and your online shop will be up and running.
Although PrestaShop is relatively a new player in the shopping cart software industry, it has garnered widespread attention due to its functionality, speed, light weight and ease of use.
The shopping cart software can be personalized through the use of different modules including those for new products, translation, notifications for new orders, and for gift coupons and discounts.
What are some of the advantages of PrestaShop?
The most basic configuration of the software offers a wide variety of features ranging from search engine optimization to email follow up automation, from responsive or mobile themes to international shipping and payment options.
The software has a file size of just 5.5 MB which means it can be downloaded and deployed even by users with a sluggish internet connection. You or your administrator can customize the software based on your preferences. You can even add or delete integrated functionalities of PrestaShop using the admin panel.
Like Magento's MagentoConnect, PrestaShop has its own official marketplace where users can buy themes and other modules.
The software is user-friendly and very intuitive to use. You do not have to have a high technical ability in order to begin using it.
Because it is open source, PrestaShop can be downloaded for free — you do not have to pay a monthly fee. This makes it ideal for business owners working on a tight budget.
Finally, PrestaShop has a vibrant online community which you can turn to for guidance and assistance.
But despite these benefits, PrestaShop does have a few drawbacks which you may also want to consider before making a final choice.
For one, the modules can be quite expensive. Although the base platform is highly functional, these modules can improve the functionality of the software but often at a steep price.
Another disadvantage of PrestaShop is that it is more suited for smaller to medium scale enterprises because it lacks a multi-store feature.
Finally, compared with other shopping cart platforms like Shopify, PrestaShop's overall design needs a lot of improvement.
Should you choose PrestaShop or should you look at other available options, including Shopify? Carefully consider these pros and cons and weigh these against your needs and goals before deciding.
If Shopify is the right choice for you, we offer conversions from PrestaShop (or whichever platform you use). Just contact us to get started. We will also give you an unlimited free trial, so you don't have to pay your monthly fees (in both places) until you are launched. You can keep that unlimited trial whether you work with us or not. If you want the regular 14 day trial, just click the banner below: