I came across a great article about e-commerce benchmarks, so I thought I would devote a few blog posts to it. The first point in the article is about conversion rates. Over the years, e-commerce conversion rates have hovered around 1%. The article states that this year it comes in around 1.48%.
3. The report defaults to the last 7 days, but it'd be best to see a much longer date range. So, click the button on the top right that says "Last 7 Days".
4. Next, click on the "Date range" drop down and choose "Last 90 days".
5.Under the Total Sales box, is a Conversions box.
The conversion rate is the percent who Purchased:
OK, now that you know your conversion rate, how does it stack up versus the average of 1.48%? If it's more, then pat yourself on the back for a job well done with the user experience of your website. If it's less, then you need to ask yourself what might cause that. There are a lot of reasons that could impact that rate, so I'll probably address that in a later blog post.
Until then, feel free to contact us to give you some ideas that may help.