Is your conversion rate better (or less) than average?

Is your conversion rate better (or less) than average?

October 02, 2016

I came across a great article about e-commerce benchmarks, so I thought I would devote a few blog posts to it.  The first point in the article is about conversion rates.  Over the years, e-commerce conversion rates have hovered around 1%.  The article states that this year it comes in around 1.48%.

What is your conversion rate?  If you don't know and you are on Shopify, then here's how to find out:
  1. After logging into your admin/dashboard, click on Reports.
  2. Click on the View Dashboard button that is in the box on the left titled "Online Store dashboard".

View Dashboard

     3.  The report defaults to the last 7 days, but it'd be best to see a much longer date range. So, click the button on the top right that says "Last 7 Days".

Last 7 Days

     4. Next, click on the "Date range" drop down and choose "Last 90 days".

     5.Under the Total Sales box, is a Conversions box.

The conversion rate is the percent who Purchased:

Conversion Rate

OK, now that you know your conversion rate, how does it stack up versus the average of 1.48%?  If it's more, then pat yourself on the back for a job well done with the user experience of your website.  If it's less, then you need to ask yourself what might cause that.  There are a lot of reasons that could impact that rate, so I'll probably address that in a later blog post.

Until then, feel free to contact us to give you some ideas that may help.