I was listening to one of my favorite podcasts the other day and heard something quite interesting from Jordan Koene of Search Metrics. I recommend that you check out the podcast in its entirety to get the full context, but here is one quote that was intriguing: "speed is such a powerful competitive advantage that maybe suboptimal content will become higher ranked because it’s faster." (In case you hadn't heard, Google announced this past July that page speed was now a ranking factor for mobile searches.)
We've always heard (at least for over a decade) that content is king, but should we start questioning that now? Well, I don't think there is a need to debate it, but instead - pay attention to it! Not only will it help your SEO, it has an impact on your bottom line. Our friends over at Hosting Tribunal created an awesome infographic that really hits home the importance of page speed.
Please check it out below and if you need help optimizing your site for speed, be sure to contact us. We can help!
For more info, go here: https://hostingtribunal.com/