Design is an important component in web development. This is probably something you can attest to. How many times have you ditched a site in the past after getting an unfavorable impression from its look? That’s natural. It’s what anybody would do after encountering a site that appears unattractive, confusing, or highly suspect.
This is why you want your e-commerce site to look appealing and professional. It’s a great way to welcome prospective customers and boost your odds of making sales. The fact is that you could have the most amazing product out there, but if your store looks lackluster or downright seedy, the regular consumer isn’t going to give you a chance at all. People are just programmed to judge based on appearance and, of course, to favor beautiful things.
How can you make your site visually engaging? A huge part of it is picking the right theme. Your choices, of course, are based on which e-commerce solution you’ve chosen to use. Two of the most popular options you have are BigCommerce and Shopify.
In terms of design-related features, they have similarities, of course. Both BigCommerce and Shopify have free and paid templates or themes for you to choose from, with their paid variants also having a similar price range. Besides this, both allow extensive customization of these templates as well, either through controls provided in the content management system or through tweaking at the HTML/CSS core.
Either brand will give you a nice-looking e-commerce site with your online shop window presenting your products in an enticing way. You have to understand though that while BigCommerce templates look decently attractive and professional enough, Shopify has the distinct advantage of being more established and boasting a wider and more varied array of template or theme offerings, both in the free and paid sets.
While preference is always subjective, many designers agree that Shopify themes are preferable to BigCommerce templates, with the former giving off a fresher and more contemporary vibe. This is probably due to the fact that Shopify uses independent professional designers to create their themes. In leveraging off independent designers, it is able to offer a wider selection of themes that are relevantly effective, which works to benefit the customer. Ultimately, if you’re looking for the “wow” factor, you’re more likely to find it among the Shopify themes.
It is also the common sentiment that while Shopify themes need less tweaking, they also present more room for exploring design changes — to the knowledgeable designer who is skilled at using a templating language called Liquid, that is. This allows HTML and CSS use as well as insertion of tags, operators, and other variables to come up with dynamic content.
Shopify may have the edge right now, but BigCommerce is hard at work updating their offering with premium options, all of which are mobile-friendly. For this reason, it’s best to keep up with developments from both brands to make sure that you don’t miss out on anything important.
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