If you're not utilizing the latest e-commerce trends in your Etsy business, it's essential to brush up on your knowledge.
If you're one of the more than 1.7 million sellers currently using the Etsy ecosystem, you already know the power of e-commerce.
Selling online is a great way to reach a wider customer base, build brand recognition, and improve profit margins. As such, investing your attention and efforts in an Etsy store is a great way to tap into this potential.
Yet, it's evident that technology is quickly accelerating. In fact, it's expected that in five years, technological advancements will be 32 times ahead of where they are today. This also affects how e-commerce operates.
Today, we're discussing five ecommerce trends that are shaping the way sellers work, communicate, and earn money. Understanding these industry shifts is essential to succeeding in the online marketplace.
Ready to get started? Let's go!
1. A Focus on Personalization
Today's digital consumer expects more from online sellers than ever before. He or she expects a personalized shopping experience to the greatest extent possible.
As such, one of today's top ecommerce trends is to incorporate personalization into your Etsy shop where appropriate. This is also a tactic at the forefront of digital marketing.
Depending on your store, this might mean sending a personalized note on company-branded stationary with each order. Or, it might mean including a discount code for future purchases -- anything to put the buyer in the spotlight.
2. Omnichannel Integration
To make the customer journey as seamless as possible, it's important to tie together all aspects of your online business into an omnichannel user experience.
If you have an Etsy store in addition to a physical storefront, a website, a social media presence, or another ecommerce platform, make sure that the branding across all of these is consistent, and that they all link up with each other consistently.
Doing so will not only make the path to purchase smoother -- the ease of use could also improve customer satisfaction.
3. Diverse Shipping and Delivery Options
Did you know that 63% of customers say that excess shipping costs are the #1 reason they decide to forego buying from a brand?
Alternatively, 88% of customers say they'd be more likely to buy from an online site if it offered free shipping.
Thanks in part to Amazon Prime and other online options that are rapidly changing the price point of shipping and altering delivery expectations, consumers today don't just expect to receive their goods in a timely manner -- they want them as quickly and as inexpensively as possible.
As such, another one of the top ecommerce trends to implement in your Etsy shop is reevaluating how you handle shipping and handling.
Can you absorb some of those costs if it meant gaining more sales? Do you have the workload capacity to offer sooner delivery? What about local pickup? Consider what you can do and how you'd benefit by doing it.
4. Mobile-Friendly Accessibility
Today, 95% of Americans own a mobile device of some kind. As such, ecommerce trends are leaning toward making online stores as mobile-friendly as possible.
This is especially important for Etsy sellers, as more than half of the site's sales are generated by a mobile device.
To start, take a look at your shop from a mobile user's perspective. Then, consider how you can adjust your pictures, layout, and text to best display your message when viewed from a handheld perspective.
5. Social Media Connection
We've already touched on the importance of omnichannel integration. Now, let's take a look at one channel that's set to transform the ecommerce landscape: social media.
Today's top Etsy brands are those that make it easy for shoppers to learn more about their brand on social media.
This can be as simple as including a link in your Etsy profile that users can click to learn more about you, engage with other like-minded shoppers, and "follow" you for updates.
If you're looking to boost the sales and ROI generated from your ecommerce website, we'd love to help.
We'll work with you to understand the ins and outs of your business to determine your ideal path to growth. Contact us today to learn more and get started!
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