One of our clients emailed me the other day because his Shopify site was not rendering on iOS devices. Whenever I get emails like this, my first response back is "Oh, no! What did you do?" I say it a little more nicely than that though :)
I'm not necessarily blaming the client, but more than likely something changed on his site to make this happen. I'll always remember what Ray, my late friend who was a developer, would always tell me "software is not like fruit, it doesn't just go bad".
So, I proceeded to try to figure out what caused this issue. It's especially difficult to troubleshoot his site because it's highly customized. We had to meet his requirement to go beyond Shopify's 100 variant limit. Also, I didn't want to bother our lead developer because he's heads down working on our theme that we're planning to launch soon.
Well, my troubleshooting didn't get very far, so I reached out to my client to ask one more time: "did you change anything recently?". Then, he said he did install an app around the same time that the issue started; however, that app creator told him that their app doesn't install code on the theme. So, that seemed to be a dead end, but he did remove it just in case. As expected, removing the app didn't resolve the issue.
Finally, I gave up and reached out to our lead developer. After some investigating, he found two apps that seemed to be the culprit. He removed the scripts from those apps and it resolved the issue! Whew!
You may be wondering, what does this have to do with conversion rate optimization? Well, needless to say, the conversion rate plummeted during those couple of days that it took all of us to research and fix the issue. This client gets a lot of sales from iOS devices.
But, the toughest part of this is that it could have been resolved in less than a few minutes if my client had the Rewind Shopify App.
I've always assumed that an app that backed up Shopify sites was not needed because it's so easy to backup a theme, but I wasn't thinking about scenarios like this one (that do happen a lot).
Not only does the Rewind Shopify app backup your theme after every change in the Shopify admin, it also has a very simple interface that a non-developer can use to revert changes.
So, this is one of those no-brainer Shopify apps. My client lost a heck of a lot more money than the cost of the Rewind Shopify app and me and my team would be a lot closer to finishing our theme that we're working on if we hadn't lost that two days of time.
I'll be recommending the Rewind Shopify app to all of my clients for sure!
Also in Best Shopify Apps
ReConvert
Most upsell apps trigger after adding items to cart which can sometimes get in the way of converting the initial sale of the product. Reconvert is a post-purchase upsell which is a great alternative or even in addition to a pre-purchase upsell.
There is a free version, so why not give it a shot? What do you have to lose?
Shoelace
I love this app because not only does it do retargeting on Facebook, it automates it! And, even better, it has solved the issue with ad fatigue by doing that Shoelace calls journey retargeting.
So, if you want to put your retargeting on auto-pilot and not have to worry about your prospects suffering from ad fatigue, I highly recommend Shoelace.
Funnel Buildr
#1 for creating landing pages in Shopify
Funnel Buildr is by far my favorite Shopify app for creating high-quality, e-commerce landing pages quickly and easily.
Funnel Buildr helps you convert viewers into buyers.
I highly recommend using Funnel Buildr to build e-commerce landing pages to maximize your conversions.
